The old Blumhouse motion logo has been retired and in its place is a new easter egg-filled intro says, Jason Blum.

“Our new logo is a fun tribute to our Blumhouse films and television series, and I’m curious to see if our fans can spot all the hidden symbols we’ve included throughout,” Blum said in a press release. “I’m thrilled we unveiled it with Scott Derrickson’s The Black Phone, so fans saw the new logo on the big screen.”

Gone is the creepy ghost girl and floating rocking chair that greeted viewers of Blumhouse productions in the past. Theatergoers who watched The Black Phone over the weekend got to see the new header and all of its surprises.

“The original Blumhouse logo holds a special place for horror fans like me, so we wanted to honor that legacy while creating something new. This new logo pays tribute to the original version and incorporates a lot of fun Easter eggs from Blumhouse films and TV series from the last decade that we think fans will enjoy the discovery,” said Blumhouse Chief Marketing Officer Karen Barragan. “It was a fun collaboration with my friend Neil Kellerhouse, and the stellar team at Elastic, who brought their own fandom and ingenuity to the work.”

The new logo still gives you a bird-s eye view through some of the company’s most iconic films through which fans go on a horror scavenger hunt to pick out some characters from Blumhouse’s past. The logo was created by design studio Elastic, by creative directors Neil Kellerhouse & Duncan Elms, in conjunction with Blumhouse CMO Karen Barragan.

“It was an honor to work for such an iconic brand and to be able to reference and pay homage to all of the great movies and shows from their catalogue,” said Elastic’s Duncan Elms. Added Neil Kellerhouse: “I feel so grateful to have worked with all the extraordinary talent at Blumhouse and Elastic. The House of Blum is full of surprises. Keep watching.”

Old motion logo: